What did you expect when you saw “Brandy-ing”?
New technology of listening Brandy Norwood? Or New Branding, some complicated marketing method?
No, Brandy Norwood has nothing to do with it. Nor Brandy Melville. Not even Brandy Alexander. Nor the Brandy itself!
Which Brandy of those I mentioned?
Brandy the drink. It is a close cousin of the Brandy I am speaking about: Slivovitz. Slivovitz from Slavic Sljiva, the Plum. Plum brandy, fruit brandy, strong and tough.
But with pleasant fruity fragrance and “shaking effect” after the first sip.
More and more Americans taste it and drink it. Not regularly at the parties, because still no one serves it. But occasionally, whenever they take their chance. If it is colourless, crystal clear a lot of Americans feels suspicious about it. Mistrustful. But if it is aged in oak barrel, like the one on the picture above… Well, they know it. And drink it.
Not only the Americans of the Balkan origin, but a lot of others.
Europeans are more familiar with it: Polish, Czech, Slovak, Croatian, Serbian, Bulgarian immigrants all over Europe are spreading the good voice of their national drink. German- Speaking nations, Austrians and Germans adjoin the Slavic nations and appreciate their national beverage. A lot of youth in Western Europe, travelling throughout Eastern Europe, tasted it. And feel nice remembering the first harsh sip.
Therefore, an invisible process of Brandy-ing is going on all over the world.
Slivovitz is Brandy-ing the world.