Tag Archives: distillery

Better Days Of Badel Disillery

Truth be told, Badel 1862 had its better days. Recently, Croatian newspapers were flooded by articles about who will buy and eventually maybe save this struggling company. The fingers are pointed at bad management as the reason for its pitiful state. But there are glimmers of hope on the horizon. In the May Badel’s wine Korlat Merlot 2011 won Grand Gold Medal from the judges of Concours Mondial de Bruxelles among other prizes.


Production line of very popular bitter Badel Pelinkovac

Despite recent turmoil, the quality of its products is not reduced and Badel still remains a name of premium alcoholic (and in the later years non-alcoholic) beverages.


The first beverages produced in Badel- Pokorny Bitters

After World War II, Badel was created as a united company but its history starts in 1862 when an enthusiast Franjo Pokorny started making strong liquor. He produced them on his own, packed them and distributed them to shops. His products became so well known, that he distributed it to the Royal Court of Napoleon III.

The second important name in the creation of today’s company was Mijo Arko. He was first Croatian expert in wine storing and in 1867 he opened the store of wine and brandy. His son, Vladimir, was the one history remembers. He started industrial manufacture of liqueurs and brandy building an impressive complex in the center of Zagreb which is protected as valuable cultural building since it was envisioned by great architect Ignjat Fischer.

The third big part of Badel’s history is Patria factory, founded in 1886. Although not many people know of it, its product
outlived its creator and became a part of the cultural experience of Croatia.




“The Little One While Standing”, without sitting on the chair, bottom up- most popular beverage of exYugoslavia- Badel Prima Brandy

Badel’s Prima Brandy No1 is not in fact a brandy. So few years ago Badel had to choose between changing the recipe or the name. They chose the latter so name lost ‘y’ and liquor became Prima Brand No1. But in mind of people it’s still just Brandy.

At first, it was called Brandy Medicinal and it was respected among people in Zagreb where it was produced. So respected, in fact, that you could buy it only in the best and most exclusive pharmacies.

In former Yugoslavia, Badel’s Brandy was a popular drink among working class. In bars close to factories, you could hear the same order yelled by workers: “Mali s nogu” to the waiter at the bar.. The literal translation would be somewhere along the lines of the “the little one while standing” which sounds strange but there is an explanation. It was served in shot glasses and the workers used to just come in to the bar and drink it while standing before going to work. There was no ritual surrounding the way you drink it, it was just a quick refreshment to help you survive a day.  At one point, it became so popular that the government prohibited alcohol in the mornings. It didn’t affect the sales of Brandy. Shot glass just retired and Brandy was poured in the coffee cups.

Slivovitz Accross the Border

Zaric Distillery opened in June 2010 by Minister Dinkic in Kosjeric Region

buy brandy

A lot of dithyrambs  were sung to the famous Serbian Slivovitz throughout the history, but one of the most important steps were made in June 2010. Zaric Distillery was opened, one of the largest in Southeastern Europe which will deliver 3 million litres of Slivovitz  “Queen and Povlenka, “Obsession” made of raspberry, honey brandy medenajuniper brandy, etc. to the markets of EU, USA and Australia.

The owner of the Distillery Vujica Zaric bought the manufacturing plants of “Povlen”, bought the latest technology lines that could possibly be obtained at the moment and renovated the whole factory. 3 million EUR was invested in the Distillery.

“The new Distillery calls for 45 employees and 2,000 fruit- processing households from the region have the secured buyer of their products. 60% of the whole production will be exported”, said Minister Dinkic at the Grand Opening.

“We are able to process the whole fruit capacities of the Kosjeric Region and the missing quantities we will be buying in the other regions”, said Zaric. The local municipality subsidized the purchase of plum, raspberry, quince, pear and black currant seedlings.