Thirty years ago, Professor Radoslav Paunovic from the Agriculture Faculty at the University of Belgrade founded the “Primag,” the family household of fruit brandy. He was the first to initiate and teach the technologies of high-alcohol drinks at the Agriculture Faculty, and he was one of the leading authorities in that branch in this part of Europe. Today, PRIMAG produces high-quality fruit brandy and wine distillates. It also keeps a collection of ardent drinks of superior quality in its family stocks, as production uses only raw materials and relies on long-lasting aging in oak casks. Therefore, PRIMAG is proud of its collection of over 20 national and international achievements for product quality.