The Zaric Distillery was established on the tradition and within the premises of the former, famous brandy distillery ‘Povlen’, whose old fame had been fading for two decades until the start of the Zaric family business. In spite of the fruit-growing tradition of the area of Kosjeric, the old ‘Povlen’ lost its shine due to different circumstances. We were decisive to use the potential of this fruit-growing area and the tradition of producing the top-quality brandy in the first place we invested our greatest capacities in modernizing and reconstructing the existing plants for fruit processing and distillation, thus increasing the demand for fruit growing in this area, as well as the production capacities.